Hi, I am looking for someone to write an article on newspaper industry system Paper must be at least 2500 words. Please, no plagiarized work! In the developed economies, the newspaper industry is going through a period of change. Yet whilst the industry is going through a period of change in the developed economies, in other economies such as India, the story is different. The modern newspaper industry is facing structural challenges and fundamental transformations where they experience a long-term decline in circulation volume in paid titles as advertisers move to modern means of advertising. As such, newspaper publishers across the globe are facing a decline in Newsprint prices, Advertising revenues, Titles, and Circulation.
Notably, the innovation and adoption of the internet derive the greatest losses to the newspapers wherein developed economies circulation has been falling for a long term (PricewaterhouseCoopers 2009, p. 9). However, in other countries like India, newspaper sales are rising (Mallet 2013, p. 1). Notably, most young people are spending most of their time on the internet where they get the news online instead of reading newspapers (The Economist Newspaper Limited 2006, p. 1). Although newspapers are yet to shut down in large numbers, we can expect that in the near future, most of the largest newspapers will close business, especially in America. Nevertheless, the newspaper publishers are still trying to remain afloat and reduce operational costs by Spending less on journalism, Investing in free daily papers, Trying to attract younger readers, Trying to create new businesses on- and offline and Raising the price of their subscriptions and newsstand copies.
The Guardian is a British national daily newspaper, which started publishing in 1821. The Guardian has grown to a national paper that deals with a complex organizational structure and international multimedia and web presence (Guardian News and Media Limited 2013, p. 1). Indeed, it is one of the world’s best-selling international weekly newspapers, which provides relevant and updated information on international news, politics, entertainment, culture, and comment (Guardian News and Media Limited 2013, p. 1). More than 200,000 people in over 100 countries read the Guardian Weekly (Guardian News and Media Limited 2013, p. 1). To analyze the position of the newspaper industry in the current scenario, I will use the PEST analysis and Lewin’s Field Force Analysis. I will also use the SWOT analysis to analyze the British newspaper The Guardian.
The PEST analysis will refer to the analysis of macro-environmental factors that influence the newspaper industry which include: political, economic, social and technological analysis.
The PEST analysis is beneficial to a business as it helps in analyzing the external factors that help in making decisions and designing business plans. Indeed, PEST analysis helps in understanding market growth or decline, which consequently defines the changes, potential, and direction for a business (Qin 2010, p. 467).
The changes in government influence in the developed economies have a huge significance in the newspaper industry since they affect the newspaper publishers. Changes in government influence can bring business opportunities in the newspaper industry. In developed economies, nations have broadband connections and most people are online thus threatening the newspaper industry with the new technology. Some developed economies offer substantial subsidies to promote the newspaper industry for example in Ireland where the government subsidizes the Gaelic-language press.