analyze a brand (Windows) using the Boston Consulting Group Matrix and based on the findings they will propose a new strategic goal that the
organization could be following starting next year.
organize your Analysis in the following sections:
- Environmental analysis.
- Development of the BCG Matrix.
- Description of the new Goal as supported by the findings in the matrix.
For the Environmental Analysis, the student is encouraged to use either the 5 Forces tool or the Pestel, as he/she sees fitting the most.