Hi, need to submit a 1500 words paper on the topic Effects of Social Media and Return on Investment for Small Businesses. Going by the versatility of social media, the way people research, access and purchase products and services around the world is fast changing (Cass, 2007, p. 11). Hence, as expected and would be deemed to be commonsensical, businesses, whether big or small simply could not expect to thrive and survive competition if they do not customize their approach in consonance with these pressing consumer trends and practices (Cass, 2007, p. 9). Especially in case of the small businesses, which have fewer resources to spend on infrastructure, consumer education, communication, and marketing and after-sales service, social media offers a range of salubrious opportunities and possibilities. However, it does need to be mentioned that the positive advantages facilitated by the social media to the small businesses are qualified and subject to an array of initiatives, choices, precautions, objectives, and constraints. Before delving on the effect of small media on small businesses, it is imperative to gauge the extent to which the small businesses are turning to social media for accomplishing a range of objectives and activities.