netflix effect in thailand

Read the case study uploaded to Moodle titled The Netflix effect in Thailand by Pirongrong Ramasoota, Abhibhu Kitikamdhorn (you can find it in a PDF format at the top part of the courses page, right below the shortcuts). Here is a link to the publishers page of the case study too. Answer the following questions:

Identify and discuss the nature and type of marketing issues in the case (25%)

Were these strategies/tactics/actions implemented? (10%)

What were the consequences of the taken strategies/tactics/actions? (15%)

Were procedures in line with existing codes of practice, policy, or theories? (25%).

Design possible recommendations aimed at provided better responses or fixing the identified issues (25%).

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