Word length: 3,000 words (total)
Presentation:1.5 line spacing, minimum font 11, use subheadings for different sections and PRINT WORD LENGTH at end of work 


The aim of the task is to: 

Enable students to demonstrate a critical understanding of the main theoretical principles underlying the management and practice of health-related social marketing within a health improvement context. 

The proposal should include discussion of: 

  •  What is social marketing for health and why is it considered a useful approach to health-related behaviour change
  •  The key concepts and principles underpinning social marketing for health and the application to a chosen intervention.
  •  Appropriate methodologies and planning processes/tools for developing health improvement related social marketing interventions.
  •  An outline plan for a proposed social marketing intervention.
  •  The strengths and limitations of using social marketing as an approach within
    health improvement.
  •  The management issues associated with the use of social marketing for
    It is expected that discussion of these points will include:
  •  Critical analysis of the application and management of social marketing techniques and principles in a health improvement context .
  •  Critical analysis of the systematic process of developing, planning and managing health-related social marketing interventions.


Critical debate of the strengths and limitations and management issues associated with the use of a social marketing approach to tackling key health improvement issues. 

Helpful tips 

  •  You need to choose a behavior change that will be the focus for your proposed intervention. This should be an intervention that is promoting a behaviour change that is focused on an appropriate topic e.g. smoking/ obesity/ screening , and target audience e.g. women of a certain age/ patients with a particular condition etc. You must decide.
  •  This is a structured proposal so use sub-headings in your task to aid structure and coherence
  •  Use a social marketing planning tool to help structure your work
  •  Draw on the extensive range of social marketing literature
  •  Apply theoretical frameworks to actual practice use examples where possible
  •  Check reference citations and listings (Harvard style please)
  •  Avoid plagiarism

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