Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the company’s mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

You MUST upload assignment into the ASSIGNMENT Container as a Word document.

Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#

Course Objectives:

  1. Develop a Marketing Plan
  2. Define the types of marketing research
  3. Analyze potential pricing alternatives.
  4. Define channel strategy
  5. Design a sales management plan.

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