1) Pick a brand and discuss the 7 brand elements and how it does against each. (7 brand elements: memorable, meaningful, likable, differentiated, transferable, adaptable, and protectable)

2) Which of the brand elements do you feel is most important?

3) What brand could you not live without? (strong brand relationship) – why?

4) which brand do you have a casual brand relationship with – why?

5) What elements do you think have made Coke so successful through the years?

the attached file is the article can be as reference.


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